Win a week on a real billboard.
Digital screens on real streets, sold one week at a time. The highest bidder wins the week!
One week on a real screen
Every board on billboard.gg is a real digital screen on a real street, and every auction is for one week on it.
Win, and your artwork joins that screen for seven days. It plays 500 times a day, 15 seconds at a time, from the moment the screen lights up in the morning until it goes dark at night.
Every board sells the same week. There are no packages and nothing to configure. You choose the street, and you decide what a week on it is worth.
- plays a day
- 500plays a day
- of screen, each play
- 15 secof screen, each play
- plays across the week
- 3,500plays across the week
- of total screen time
- 14 h 35 mof total screen time
The boards, in closing order
One auction per board. Winning London does not get you New York, and winning one London board does not get you the other.
2 of 7 open for bidding
from $2,240
- 01One Raffles PlaceSingapore$2,7521d 06h 59mSingapore1d 06h 59m$2,752leading
- 02South Beach PodiumSingapore$2,2402d 07h 59mSingapore2d 07h 59m$2,240reserve
- 03Old Street RoundaboutLondon$2,240ConfirmingLondonConfirming$2,240reserve
- 04Times SquareNew York$4,096ConfirmingNew YorkConfirming$4,096reserve
- 05Sunset StripHollywood$3,072ConfirmingHollywoodConfirming$3,072reserve
- 06Market & 4thSan Francisco$2,240ConfirmingSan FranciscoConfirming$2,240reserve
- 07Place de ClichyParis$2,240ConfirmingParisConfirming$2,240reserve
Boards marked Confirming are being finalised with the screen operator. They open for bidding once the address, hours and delivery are signed off. Why that matters.
From a bid to a billboard in four moves
The dates are One Raffles Place’s real calendar. Every board runs the same way on its own clock.
- Now
Bid on a board
No account needed. Your card is held for the amount, not charged, and the hold drops the minute you are outbid. Bidding on One Raffles Place runs 5 days and steps up in $64.
- Tue 22 Sept
The clock stops
The highest bid wins and that card is charged. A bid in the last 5 minutes moves the close by 5 minutes, so the board goes to whoever wants it most, not whoever refreshes fastest.
- The next day
Send your artwork
A still or a 15-second video at 1920 × 1080. We check it, then the screen operator does. If nothing you send can be approved, you get a full refund.
- 28 Sept – 4 Oct
Your week runs
500 plays a day on One Raffles Place, across its opening hours. Plays are logged daily and reported to you. Any shortfall is made good or refunded.
Questions
The ones worth answering before you put a card against a bid.
When am I actually charged?
Only if you win. Placing a bid authorises your card for that amount — a hold, the same thing a hotel does at check-in. Nothing moves. If someone outbids you the hold is released straight away, and if the auction closes with you in front the hold is captured. You are never invoiced and never chased.
What exactly am I buying?
500 plays a day for 7 consecutive days on one named screen. Each play is 15 seconds, which is 14 h 35 m of screen time across the week. The package is identical on every board — the only thing that differs is the board.
Is this the whole screen, all week?
No, and anyone telling you otherwise is selling you something else. Your creative is in rotation with other advertisers. What is guaranteed is the count: your ad plays its full number of times every day, spread across the board’s operating hours.
What happens if I get outbid in the last minute?
You get the chance to answer. A bid inside the final five minutes pushes the close five minutes past that bid, and it keeps doing so until five quiet minutes pass. Nobody wins a board by having a faster connection.
How much does it cost to start?
Each board publishes its reserve, and the reserve is the opening bid. Bid exactly the number printed and it counts. From there bids go up in steps of $64. Bidding on each board runs for 5 days.
Do I need an account?
Not to bid. Email and a card is the whole thing. You can make an account afterwards if you want one place to watch several boards — it picks up every bid and order already on your email address.
What can I put on it?
A still image or a 15-second video at the board’s native resolution. Every creative is reviewed by us and then by the screen operator, whose content rules are final — alcohol, gambling, politics and adult content are restricted on most boards and vary by city. If yours is rejected you can resubmit, and if it cannot run at all you are refunded in full.
Why do some boards say "Confirming"?
Because the address, operating hours and image rights are not signed off with the screen operator yet. We would rather show you the board is coming than take a bid on something we cannot guarantee we can deliver. They open for bidding the day they are confirmed.
What if the board does not deliver my plays?
Scheduled and actual plays are recorded for every day of your campaign and you get the report. Any shortfall is made good with extra plays or refunded pro rata. That is in the order terms, not in the small print.
Pick a city. Put your name over it.
No account needed to bid. Your card is held, not charged, and only taken if you are still in front when the auction closes.